Monday, November 29, 2010

BarMax?s Efficient Path To $200K In Sales: A $999.99 iPhone App; iPad Version Coming

Remember BarMax? You'll be forgiven if you don't ? chances are, it isn't for you. That's not to say it's not good ? it apparently is very good ? but it's only meant for would-be lawyers attempting to pass the Bar exam in California or New York. Or maybe you know it better as the $1,000 iPhone app. Yes, it's that one. What's remarkable about the app is that it has actually worked well as a business. You might laugh at the notion of someone paying $1,000 (technically, $999.99, the highest price point Apple allows in the App Store), but plenty of people have. In fact well over 200 people have since the app launched earlier this year (with the New York one coming this past summer), company chairman Mike Ghaffary tells us.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/W_SLk6piEPQ/

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