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Sunday, February 20, 2011
The Next Mass Consumer Social Wave: Political Expression
People always say things change fast in Silicon Valley. Here, and in other entrepreneurial communities around our country, ideas collide, companies form, money is injected, talent is allocated, and the pace of innovation churns. Entrepreneurship is so accessible, the best talent flock here to found companies like Google. Today, it's tougher for those foreign entrepreneurs to get here in the first place, which has given rise to the Startup Visa movement, a specific policy within Startup America. These are necessary moves our country needs to make to retain the international talent we train and to cultivate more ecosystems to build the next Google. While we try to slowly fix our domestic policies, the world is less patient. Mobile social technologies have nudged citizens into the streets in of Tunisia, Egypt, Iran, Algeria, Bahrain, and now Libya. There's no denying one huge influence in these movements: social networks. Social networks did not cause these revolts, but they greased the wheels. In Egypt, a Facebook fan page acted as the stone while it's citizens banded together as a flint. The result was a spark. And, that spark was fanned by Twitter, a drum of kerosene so inflammable that Google, Twitter, and SayNow teamed up to enable Egyptian citizens to communicate outside national borders by creating mobile networks where phone calls could translate into tweets. All of this activity got me thinking about what will be the next phase in the social networking revolution, what will reach mass consumer scale, be global, and generate real social and financial impact. There?s perhaps no greater market to disrupt. The fast-moving nature of politics today, whether in ?mature? markets such as America or ?new markets? such as in Egypt, have paved the way for individuals to express themselves and their interests in a political context.
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