Tuesday, September 21, 2010

Facebook Has Quietly Implemented A De-Facto Follow Feature

A few days ago, Facebook made what seemed to be a small tweak to its Friend Requests area. As first noted by Inside Facebook, the social network changed the way friend rejections work. Previously, you could either Confirm or Ignore (deny) a request. Now, Ignore has been�replaced�by "Not Now". This new option takes some of the pressure of you having to reject people as it instead moves them into a state of limbo, where they're neither accepted nor rejected. But it actually does a lot more as well.

You see, when someone requests to be your friend on Facebook, this automatically subscribes them to all of your public ("Everyone") posts in their News Feed. Facebook doesn't talk about this much, but it's a very real feature, which we reported on in July of last year. You see these posts until this person rejects you (because obviously if they accept you as a friend, you'll keep seeing them). So with this new Not Now button, and the removal of the simple rejection mechanism, Facebook has basically created a de-facto follow feature.

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