Wednesday, September 22, 2010
Harley-Davidson Brand Drops 24% in Value ? Threatens to Fall Off The Interbrand 100
Interbrand, the leader in brand consultancy, ranks the Top 100 brands each year according to their brand value, with brands like Google, Coca-Cola, and McDonalds usually taking the top honors. Interbrand?s method looks at the ongoing investment and management of the brand as a business asset, and then assigns a dollar value to that asset. [...]
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